Q2 2024 Performance of Top Virtual Fitness iOS Apps in the UK

During the second quarter of 2024, virtual fitness apps on iOS in the United Kingdom showcased their staying power among health-conscious individuals. Sensor Tower's data offers us a glimpse into the trends and performance of these digital fitness companions.

Strava: Run, Bike, Hike saw a consistent increase in revenue, peaking at nearly $210K in late May. Downloads for the app experienced a significant spike in late April, reaching over 33K. Weekly active users fluctuated but remained robust, with a high of approximately 513K towards the end of May.

OS Maps: Walking & Bike Trails maintained a steady revenue stream, with a notable jump to over $146K in mid-April. Download numbers varied, with a peak of over 9K in the first week of April. The app's weekly active users saw a slight uptick, ending the quarter around 27K.

Runna: Running Training Plans enjoyed a revenue increase, reaching over $131K in the last week of June. Downloads surged to over 23K in late April, while the weekly active users peaked at nearly 45K, also in late April.

Fitbit: Health & Fitness, despite its varying revenue, ended the quarter on a high note with a revenue of approximately $177K. Downloads remained steady, with a modest peak at over 5K in mid-June. The app's active users witnessed a slight decline, finishing the quarter with around 179K active users.

Zwift: Ride and Run saw revenue growth, with the last week of June reaching over $104K. Download numbers for Zwift were lower in comparison, with a gradual decrease throughout the quarter. Weekly active users showed a decline, ending the quarter at just over 5K.

For more in-depth insights and data on app performance, Sensor Tower's comprehensive analytics tools offer a closer look at the virtual fitness landscape.